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Zevs

Promethean Paris-based artist Aguirre Schwarz, a.k.a. Zevs, describes the dominance of the public landscape by superbrands, and his undertaking to claim that landscape back for the public, as ‘visual kidnapping’.  This zeal landed him a spell in a Hong Kong jail for tagging a Chanel logo onto the side of an Armani store, using the same ‘liquidation’ technique as will be applied to a live performance during the exhibition.

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